Why ‘’Spray And Pray’’ Marketing Does Not Work

Before anyone is going to trust you with their hard-earned money, you need to make them sit tight and pay attention. 

But the problem with most businesses is that their message is as boring as reading a tax document.

And the cold, hard truth is that you can’t make your ideal customers pay attention if you don't know who these folks are, to begin with.

Stop Playing The Numbers Game

The most common reason that leads most businesses to waste their ad budget, is the fact that they are targeting everyone with the hope of stumbling upon 

some people that are interested.

But It’s like playing darts without the target, hoping that a random one will come in your way and you will hit the bullseye. 

But this can cost too much and wasting money on ads that might not bring a single customer is scarier than swimming in a deep ocean in the middle of the 

night.

So you need to work with precision and accuracy by creating a clear picture of your targeted audience and crafting your message based on their needs and 

desires.

What is their dream outcome? What is keeping them up at night? 

Once you understand what makes your ideal customers tick, you can craft a rock-solid offer that will wipe out their wallets while making them happy.

How To Turn a Boring Product Into a Must-Have Essential

At this point, I can hear you saying: ‘’But my product is as dull as a dishwasher. How the hell am I supposed to turn it into a must-have marvel?’’

You have to find an angle that will make your ideal customers intrigued, tapping into their emotions and making them feel like their whole lives won’t be 

complete without your product.

If you target with precision your ideal customers with a rock-solid offer, you will see them lining up outside of your door begging you to take their money as if 

they were teenage girls in a Taylor Swift concert. 

Do this and your ROI will thank you!

Talk soon,

Gerfren Simeon

P.S. Do you want to know how you can create effective ads that will pay your bills?

Here is what you can do:

Contact our agency today by filling out this form and one of our team members will get back to you to arrange a quick call.

We will explain to you how it works and if we are a good match to move on, then good.

If not, that’s fine as well.

No obligations, no annoying sales tactics.